Foodie face of Facebook
The most popular social networking site Facebook is on an enhancement mode. The firm has said that it would soon present the reviews of professional critics on restaurants as editorial content on its pages along with other people’s reviews.
To get the source of professional reviews, the firm has associated with five popular publications which carry food related reviews namely Bon Appetit, Conde Nast Traveler, Eater, New York magazine and the San Francisco Chronicle.
The critic reviews will be placed above the user reviews that contain images and short description. To read the full review users can click on the link and they will directed to the publisher’s website.
Most of the business would like to have control on the type of reviews as Facebook is an advertising platform and it could have both advantages and disadvantages as if the publisher provides a negative review even it is also posted by the Facebook.
A Facebook spokeswoman told The Verge in an email, “Since reviews are such an important part of helping people make informed decisions about what to do locally, we’re excited to be incorporating a new way for people to use Facebook to find the best real-world experiences”. She stated that the pilot will include ‘thousands’ of restaurants.