Snapchat a threat to Twitter, not FB: Analyst

Published by Metro India News on August 19, 2016 20:29:29 PM
Snapchat a threat to Twitter, not FB: Analyst

Based on revenue generated from advertisements, Snapchat is more of a threat to Twitter than it is to Facebook, according to an internet analyst from Credit Suisse. Brands advertising on Snapchat for its reach-and-frequency targeting are withdrawing from Twitter rather than Facebook, Instagram, or YouTube, the analyst explained.