NYT, FT launch digital formats for US hotels
The New York Times and Financial Times have announced a first-of-its-kind program available to US hotels to provide their guests with unlimited access to their digital formats. NY Times.com and FT.com are connected to the hotel’s network and are available for any device.
The program offers hotels a chance to purchase their own branded web portal that provides guests free entry into both NYTimes.com and FT.com. Participating hotels will receive promotional materials in the form of instructional keycards to notify guests about the amenity.
Guests staying at hotels with this program will receive free unlimited access to more than 25 sections on NYTimes.com including articles, video, interactives and slideshows. Readers will also have access to the world-class coverage of business, international news, comment, data and analysis for the global business community that only the FT can provide.