October 20, 2014
Today’s maximum temperature
is likely to be 34°C;
You are Here :
Too many pictures on Instagram ruins appetite
:Researchers from Brigham Young University (BYU) found that looking at too many pictures of food can actually make it less enjoyable to eat.
Researchers found that if people who take pictures of everything they eat and posting it on Instagram or Pinterest, may ruins their appetite by making them feel like already experienced eating that food.
"In a way, you're becoming tired of that taste without even eating the food. It's sensory boredom ,you've kind of moved on. You don't want that taste experience anymore," said study coauthor and BYU professor Ryan Elder.
Elder and coauthor Jeff Larson, both marketing professors in BYU's Marriott School of Management, said that over-exposure to food imagery increases people's satiation. Satiation is defined as the drop in enjoyment with repeated consumption. Or, in other words, the fifth bite of cake or the fourth hour of playing a video game are both less enjoyable than the first. Larson and Elder recruited 232 people to look at and rate pictures of food.
In one of their studies, half of the participants viewed 60 pictures of sweet foods like cake, truffles and chocolates, while the other half looked at 60 pictures of salt foods such as chips, pretzels and french fries. After rating each picture based on how appetising that food appeared, each participant finished the experiment by eating peanuts, a salty food. Participants then rated how much they enjoyed eating the peanuts.
In the end, the people who had looked at the salty foods ended up enjoying the peanuts less, even though they never looked at peanuts, just at other salty foods. The researchers said the subjects satiated on the specific sensory experience of saltiness. Larson and Elder, along with University of Minnesota coauthor Joseph Redden, published their findings in the Journal of Consumer Psychology.
NRIs to promote Indian events in UK
10/19/2014 1:28:56 AM
Rare honour for Indo-US scientist
10/19/2014 1:27:32 AM
Ambani takes Swachh campaign to Badrinath, Kedarnath
10/19/2014 1:26:37 AM
Saddam Hussein planned to kidnap Israeli Prime Minister in 1981
10/19/2014 1:25:48 AM
Indian-American jailed for selling fake sculptures in US
10/19/2014 1:24:34 AM
Turban issue: US Attorney writes to Corrections Dept
10/19/2014 1:23:24 AM
600-ft-long cake to mark Indian baking legacy
10/19/2014 1:22:50 AM
Pak army chief rakes up Kashmir issue
10/19/2014 1:22:08 AM
US to recognise gay marriage in 7 more States
10/19/2014 1:21:56 AM
5 charged in IS plot to kill sleuths
10/19/2014 1:21:42 AM
Switzerland agrees to give details: Jaitley
10/18/2014 12:30:38 AM
All info on black money can’t be disclosed: Centre
10/18/2014 12:28:39 AM
Indigenous missile Nirbhay test-fired
10/18/2014 12:27:30 AM
US to pitch in as partner country in Vibrant Gujarat summit
10/18/2014 12:26:00 AM
Prosecution urges 10-year jail for Pistorius
10/18/2014 12:24:46 AM
Committed to ending child labour
10/18/2014 12:23:29 AM
Teen shot dead by Israeli troops
10/18/2014 12:22:14 AM
‘Exporter, ex-CBI boss had astonishing relations’
10/18/2014 12:21:07 AM
Five new UNSC non-permanent members
10/18/2014 12:20:06 AM
Brain dead man's organs donated
10/18/2014 12:19:47 AM
Aam Aadmi Party slams Modi govt over hike in gas price
Aam Aadmi Party (AAP) today slammed BJP-led Narendra Modi government for increasing the price of nat...
10/18/2014 11:01:33 PM
Passengers escape unhurt after live wire falls on bus
The passengers of a Madurai-bound state-owned transport corporation bus had a miraculous escape afte...
10/18/2014 10:57:00 PM
Will ensure farmers get Minimum Support Price: Harish Rao
Telangana government today reasserted their commitment to give farmers the minimum support price(MSP...
10/18/2014 10:46:58 PM
Telangana IMA reaches out to AP in relief operations
Indian Medical Association Telangana wing has extended its hand of help to its AP counterpart in the...
10/18/2014 10:34:12 PM
Swetha Basu Prasad reacts on sex scandal
Mega survey in Telangana on Aug 19
‘Outside’ supporters pitch in for AAP
Surya turns Rowdy for Samantha
GHMC officers raid on Dadu’s
Set for a hat-trick
Ajith perfect for Dhoom 4
Vijaya prays for removal of hurdles to Telangana
Augmented reality technology at Indian luxury expo in city
Deepika demands Rs 2 crore for Pawan’s film
© 2013 Intercontinental Publications Pvt.Ltd